Monica Hillenbrand · Private Label Strategist
Hi, I’m Monica —
Launch a supplement line customers can only buy from you
I help independent health food store owners build a private label line that keeps customers coming back.
In the health & wellness industry since 2003 · Your Reliance Vitamin rep
Free Guide
The 5 Signs Your Store Needs a Private Label Line
Not sure if private label is the right move? Download the free guide and find out.
The Problem
You’re driving repeat sales for brands you don’t own
You work hard to bring customers in — but too many buy products they can get somewhere else for less.
And when every store carries the same products, it gets harder to give customers a reason to choose yours.
If Nothing Changes
Your store gets easier to replace
Over time, customers stop seeing your store as the place to buy — they just see it as one of many options. Repeat business gets harder to protect. Margins keep shrinking. And while competitors fight over the same sale, your store becomes easier to overlook.
Let’s build something they can’t get anywhere else.
The Solution
Step out of the price wars
The answer is not more discounting. It’s getting out of the fight altogether. When you build a supplement line your store actually owns, you stop competing in the same crowded lane as everyone else.
With me as your private label guide, you won’t have to figure it out alone. You get a turnkey path to launch with confidence.
Your Guide
I know how frustrating this has become
You’ve put time, money, and trust into your store — only to watch national brands win the repeat sale. Most health food store owners aren’t failing because they lack passion. They’re stuck in a model that rewards brands they don’t own.
I’ve worked in the health and wellness industry since 2003 and have spent the last 10 years helping store owners launch and grow product lines of their own. As your Reliance Vitamin rep and private label strategist, I help you turn shelf space into something customers can only get from you.
— Monica
2003In the industry
10 yrsLaunching label lines
The Offer
Introducing the Private Label Profit Plan
The Private Label Profit Plan is a done-with-you strategy offer for health food store owners who are done competing on price.
Through Reliance Vitamin, you get access to ready-made supplement formulas — so launching doesn’t mean starting from scratch. I help you choose the right products, shape the right strategy, and move from idea to launch with a clear plan.
What you’ll walk away with
- Launch a supplement line customers can only buy from you
- Give shoppers a reason to come back to your store
- More repeat sales from products you actually own
- Stop relying on discounts to stay competitive
The Path
You’re 3 steps away from a product line your competitors can’t copy
Find your store's real advantage
We pinpoint what makes your store worth choosing — and where an owned line can win.
Launch a private label line only you can sell
From 450+ formulas, we build an assortment that's unmistakably yours.
Turn one-time shoppers into loyal customers
Give people a product — and a reason — to keep coming back to you.
Proof
Trusted by store owners who wanted a real partner
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Reliance Vitamin has been critical to our store's growth for more than 20 years. Their private label products helped us compete, retain customers, and grow a loyal base.
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Monica feels like a real partner in our business, not just a rep. She helps us make smart decisions that support both day-to-day operations and long-term growth.
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Our private label line helped keep our store not just alive, but thriving. Monica's support and Reliance's product innovation gave us a real way to compete.
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Let’s Begin
Stop selling everyone else’s brand. Start building your own.
If your store is tired of fighting over the same sale, this is the next step. Book a call and start building a supplement line that gives customers a reason to choose you again.
Can’t wait to meet you →